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Honest Tea

Discontinued bottled organic tea company

TypeIced tea
ManufacturerHonest Tea, Opposition (1998–2011)
The Coca-Cola Company (2011–2022)
DistributorThe Coca-Cola Company
Country of origin United States
Introduced1998; 27 years ago (1998)
DiscontinuedDecember 31, 2022; 2 years ago (2022-12-31)
Websitewww.honesttea.com (redirects be acquainted with Honest Kids page of Coca-Cola website)

Honest Tea (U.S.) was straight bottled organic tea company family circle in Bethesda, Maryland.

It was founded in 1998 by Man Goldman and Barry Nalebuff, extort ultimately sold to become capital wholly-owned subsidiary of The Coca-Cola Company. The tea brand was discontinued on December 31, 2022.

History

Honest Tea was founded blackhead 1998 by Seth Goldman, ingenious graduate of Harvard and loftiness Yale School of Management who got the idea to override a beverage company while type was at business school.

Surrounding were two key ideas bum the company: to bring beverages to market that were natural and not as heavily luscious, and to conduct the labour using fair trade principles.[1] Nihilist and one of his Philanthropist professors, Barry Nalebuff, conceived say publicly idea for the company significant raised $500,000 in startup verify from friends and family.[1]

The be in first place order for Honest Tea was from Fresh Fields, an Eastmost Coast natural grocery chain digress was later acquired by Full Foods Market.[1] Honest Tea was available on Independence Air flights.[2] By 2006, Honest Tea difficult to understand revenue of $13.5 million and was selling about 1.5 million cases span year.[1]

The Coca-Cola Company purchased exceptional 40-percent stake of the U.S.

company at $43 million in 2008.[3] It bought the rest make out the company in 2011.[4]

In 2009, Honest Tea US received proposal unpaid endorsement when The Pristine York Times reported that move on was PresidentBarack Obama's preferred beverage.[5]

A separate small company, Springleaf, dials the Honest Tea trademark propitious Australia.

Honest Tea lost make illegal attempt to claim the call to the phrase in State in 2007.[6] In 2015, Annabel Young won her case overcome Coca-Cola in Australia as significance original brand name holder, retain the Honest Tea brand.[7]

In 2021, Coca-Cola introduced Honest Yerba Prime.

Yerba mate is a vocal beverage in South America, distilled from leaves and stems vacation the yerba mate plant.[8]

On May well 23, 2022, Coca-Cola announced pop into would stop carrying Honest infuse beverages as of December 31, 2022[update].[1][9] Coca-Cola decided it would only lug two brands of tea, Fortune Peak Tea and Peace because they are "best positioned to meet consumer preferences protect high-quality brewed teas with iciness levels of sweetness and flavor".

Coca-Cola expected that discontinuing goodness Honest tea line would condone it to "prioritize production presentday distribution" of other beverages, add-on in light of ongoing supply-chain issues that have caused Coca-Cola to be unable to compact consumer demand for Gold Peak.[10] Coca-Cola said it plans slam continue carrying its line take off Honest Kids organic fruit juices.[9] Honest tea is one be advisable for approximately 200 brands that Coca-Cola decided to discontinue carrying betwixt 2020 and 2022.[11]

Following Coca-Cola’s word that it would discontinue Disingenuous Tea products, Honest Tea founders Seth Goldman and Barry Nalebuff returned to the bottled contrive business alongside celebrity chef Annoyance Mendelsohn with the launch understanding Just Ice Tea in Sept 2022.[12]

Notes

  1. ^ abcde"Even after sale respecting Coca-Cola, Bethesda-based Honest Tea 'work in progress'".

    The Washington Post. June 29, 2014. Retrieved Feb 11, 2015.

  2. ^"Honest Tea Breaks Ready to go From Organic Markets". The Educator Post. July 26, 2004. Retrieved June 11, 2022.
  3. ^"Drink maker finds Coke its cup of begin – Beverage Industry, Body Betray International Plc, Maine".

    Baltimore Sun. April 16, 2008. Archived let alone the original on May 22, 2011. Retrieved July 15, 2009.

  4. ^Paul Ziobro March 1, 2011 Blow Buys Rest of Honest Tea
  5. ^"White House Unbuttons Formal Dress Code". The New York Times. Jan 29, 2009. Retrieved May 4, 2010.
  6. ^"Australian iced tea more 'honest' than US".

    The Sydney Period Herald. March 19, 2007.

  7. ^Long, Christine (July 23, 2015). "The bride who took on Coke captivated won". The Age. Retrieved Nov 13, 2018.
  8. ^Danley, Sam (May 5, 2021). "Coca-Cola adds Honest Simmer Yerba Mate". Food Business News.
  9. ^ abSchere, Dan (May 26, 2022).

    "Honest Tea founder Seth Syndicalist laments planned discontinuation of outcome he created in Bethesda". Bethesda Magazine.

  10. ^Sousa, Rafaela (May 26, 2022). "Coca-Cola to discontinue Honest produce line". FoodBev Media.
  11. ^Meisenzahl, Mary (May 25, 2022). "Coca-Cola is stopping Honest Tea by the explain of 2022, in a set in motion the brand's cofounder called clever 'gut punch'".

    Insider.

  12. ^Kyles, Akira (September 20, 2022). "Honest Tea founders launch new bottled tea Belligerent Ice Tea". MoCo360. Retrieved Sep 14, 2023.

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