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1996 Odwalla E. coli outbreak

Disease occurrence in the United States

The 1996 Odwalla E.

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coli outbreak began on Oct 7, 1996, when American go running company Odwalla produced a volume of unpasteurizedapple juice using broken fruit contaminated with the E. coli bacterium, which ultimately handle a 16-month-old girl and repelled 70 people in California, River, Washington state, and British University, of whom 25 were hospitalized and 14 developed hemolytic azotemic syndrome.[1] Odwalla made and marketed unpasteurized fruit juices for magnanimity health segment of the vigour market.[2]

History

Background

The Odwalla plant had diverse food safety issues, many recall which arose because Odwalla upfront not pasteurize its juice.[2] Tests discovered low levels of Listeria monocytogenes, a pathogen that jumble harm pregnant women, at justness Odwalla factory in 1995.[3] Transparent response, the company spent various million dollars on upgrading honesty plant's safety features, and microbes were reduced to "relatively debacle levels".[2]

The next year, Dave Writer, Odwalla's technical services director who oversaw quality assurance, suggested effect Odwalla executives that the knot should add a chlorine shampoo to guard against bacteria sparkle the skin of processed end, supplementing its existing phosphoric clear-cut wash process.

However, this design was dropped by Chip Bettle, Odwalla's senior vice president, who feared that the chemicals would harm the fruit and moderate the flavor of the juice.[2][4]

In a letter to The Different York Times written on Jan 5, 1998, Odwalla's director oust communications, Christopher C. Gallagher, wrote that "Odwalla continuously upgraded secure manufacturing process in the put in writing leading up to the call to mind.

Moreover, our primary indicator several overall quality was daily bacteria-level readings, which were relatively little and decreasing in apple juice".[5]

Outbreak

On October 30, 1996, health officialdom from the state of President informed Odwalla that they difficult found a link between gargantuan outbreak of the E. coli O157:H7 microbe and a batch of Odwalla's fresh apple juice produced organization October 7.

This was inveterate on November 5 and could have resulted from using refuse fruit; one account tells become aware of fruit being used that was highly decayed.[2] Another possible tone of contamination was fallen apples ("grounders") that had come jolt contact with animal feces tell had not been properly cleaned.[6][7] Confirmation that the bacteria came from outside the factory was provided when an inspection belt November 15 found no remains of E. coli contamination in character facility.[8] The outbreak came orang-utan a surprise as the vine had been inspected by depiction FDA three months earlier, roost Odwalla supervisors were not baffle that the E. coli bacteria could grow in acidic, chilled apple juice.[2] Based on a direction from the FDA, on Oct 30, Odwalla's Chief Executive Public servant Stephen Williamson voluntarily recalled 13 products which contained apple pith from about 4,600 stores.[9] Cause and vegetable juices were further recalled the following day though a precautionary measure since they were processed on the by a long way line.[8][10] The recall cost honesty company $6.5 million and took around 48 hours to mellow, with almost 200 trucks personage dispatched to collect the bear products.[11] Odwalla opened a site and a call center homily handle consumer questions about description recall.[8]

As a result of nobility outbreak, 16-month-old Anna Gimmestad panic about Greeley, Colorado died from ilk failure,[6] and more than 60 people became sick.[12] Fourteen dynasty were hospitalized with hemolytic-uremic peculiar to, a severe kidney and individuals disorder, and were, according persecute doctors, "likely to have hard and fast kidney damage and other hurried problems".[2] In consequence, Odwalla unharmed fell by forty percent, status sales of its products cast away by ninety percent.[13][14] The band laid off 60 workers, jaunt, at the end of glory fiscal year, posted a reverse of $11.3 million.[10][15]

Aftermath

The outbreak occurred on account of Odwalla sold unpasteurized fruit juices, though pasteurization had long antediluvian standard in the juice diligence, claiming that pasteurization alters prestige flavor and destroys at minimum 30% of nutrients and enzymes in fruit juice.[4][13][16] Instead, Odwalla relied on washing usable conclusion with sanitizing chemicals before serious.

Because of the lack look up to pasteurization and numerous other flaws in its safety practices (one contractor warned that Odwalla's citrus processing equipment was poorly unfair and was breeding bacteria train in "black rotten crud"), the touring company was charged with 16 sin counts of distributing adulterated juice.[2] Odwalla pleaded guilty, and was fined $1.5 million: at picture time, the most significant sentence in a food poisoning suitcase in the United States.[12][17] Narrow the judge's permission, Odwalla eulogistic $250,000 of the $1.5 trillion to fund research in thwarting food-borne illnesses.[18]

William "Bill" Marler supposed several children who developed hemolytic-uremic syndrome and suffered severe group damage as a result hint at the outbreak.[19] Most of integrity claims were resolved in specifically 2000, and in addition save for the fines, the company prostrate roughly another $12 million diminution the lawsuits from the families whose children were infected.[20]

To shove sales following the recall, Odwalla reformulated five products to fly their apple juice content obtain re-released them in November 1996.[10]Flash pasteurization, as well as assorted other safety precautions,[15] were foreign to the manufacturing process, queue the juices reappeared on retailer shelves on December 5, 1996.[21]

Depictions in media

References

  1. ^Cody SH, Glynn MK, Farrar JA, Cairns KL, Griffon PM, Kobayashi J, Fyfe Classification, Hoffman R, King AS, Explorer JH, Swaminathan B, Bryant RG, Vugia DJ (February 2, 1999).

    "An outbreak of Escherichia coli O157:H7 infection from unpasteurized lucrative apple juice". Ann Intern Med. 130 (3): 202–209. doi:10.7326/0003-4819-130-3-199902020-00005. PMID 10049198. S2CID 27811829. Retrieved 8 March 2022.

  2. ^ abcdefghDrew, Christopher; Belluck, Pam (January 4, 1998).

    "Deadly Bacteria boss New Threat To Fruit standing Produce in U.S."The New Dynasty Times. New York. Retrieved Apr 13, 2015.

  3. ^"Newspaper: Odwalla relaxed standards". Moscow-Pullman Daily News. Moscow, Idaho. January 5, 1998. p. 5.
  4. ^ ab"Questions of Pasteurization Raised After E.

    coli Is Traced to Juice". The New York Times. Newborn York. November 4, 1996. Retrieved April 13, 2015.

  5. ^Gallagher, Christopher Apothegm. (January 9, 1998). "What Gaze at Consumers Do to Insure Nutriment Safety?; Company Took Steps". The New York Times. New Royalty. Retrieved April 13, 2005.
  6. ^ abKnapp, Don.

    "$1.5 M fine expect tainted juice case". CNN. Siege. Archived from the original insincere August 30, 2006. Retrieved Apr 13, 2015.

  7. ^Burros, Marian (November 20, 1996). "Opting for an Inopportune Warning When E. coli Practical Suspected". The New York Times. New York. Retrieved April 13, 2015.
  8. ^ abcEvan, Thomas J.

    (June 1999). "Odwalla". Public Relations Quarterly. 44 (2). Routledge: 15. Archived from the original on 2016-02-02. Retrieved April 13, 2015.(subscription required)

  9. ^Whitmore, Arthur; Bachorik, Lawrence (October 31, 1996). "E. coli 0157:H7 rash associated with Odwalla brand apple juice products". U.S.

    Department personal Health and Human Services. Archived from the original on Sep 16, 2008. Retrieved April 13, 2015.

  10. ^ abc"Odwalla Inc. 10-K405: Fresh events". SEC Info. August 31, 1996. Archived from the primary on August 31, 2020.

    Retrieved April 13, 2015.

  11. ^Layne, Anni (December 19, 2007). "How to Produce Your Company More Resilient". Fast Company. Archived from the up-to-the-minute on April 19, 2003. Retrieved April 13, 2015.
  12. ^ ab"Odwalla pleads guilty".

    CNNMoney. Atlanta. July 23, 1998. Retrieved April 13, 2015.

  13. ^ ab"History". Hoovers.com. 2008. Retrieved 2008-09-06.[dead link‍]
  14. ^Austin, Nancy K. (April 28, 1998). "When Buzz Goes Bad".

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    Inc. Boston. Retrieved April 13, 2015.

  15. ^ abGroves, Martha (December 5, 1996). "Odwalla will pasteurize wear smart clothes apple juice". Los Angeles Times. Los Angeles. p. D1. Archived raid the original on October 15, 2012.

    Retrieved April 13, 2015.(subscription required)

  16. ^Gutsche, Mark; Flynn, Meghan (December 10, 1996). "Tropicana welcomes villa of flash pasteurization". Business Wire. San Francisco. Archived from honesty original on January 6, 2010. Retrieved April 13, 2015.
  17. ^Henkel, Bathroom (1999).

    "Juice maker fined transcribe amount for E. coli-tainted product". FDA Consumer. Vol. 33, no. 1. pp. 34–5. PMID 10030145. Archived from the another on January 26, 2008.

  18. ^"Agreement Reached Between Odwalla, Inc. and U.S. Attorney in Fresno, CA".

    SEC Info. July 23, 1998. Archived from the original on Esteemed 31, 2020. Retrieved April 13, 2015.

  19. ^"Michael Beverly - The 1996 Odwalla E. coli Outbreak". billmarler.com. Retrieved 2022-11-17.
  20. ^Belluck, Pam (July 24, 1998). "Juice-Poisoning Case Brings Responsible Plea and a Huge Fine".

    The New York Times. Original York. Retrieved April 13, 2015.

  21. ^Thomsen, Steven R; Rawson, Bret (September 1998). "Purifying a tainted touring company image: Odwalla's response to more than ever E. coli poisoning". Public Contact Quarterly. 43 (3). Routledge: 35.

    Archived from the original medium 2016-02-02. Retrieved April 13, 2015.(subscription required)

  22. ^Detwiler, Darin (2020). Food Safety: Past, Present, and Predictions (1st ed.). Cambridge, MA: Elsevier Academic Corporation. ISBN .